I joined OPEXUS as their first designer and built the design system, analytics infrastructure, and research practice that made design a strategic function. This work informed a Thoma Bravo acquisition at 7x return and earned design a permanent seat at the board table.
OPEXUS was making million-dollar product decisions without data. I implemented Pendo across five products, built feature-to-revenue attribution, and identified $10M in at-risk revenue when a government reorganization threatened the customer base.
Federal agencies were drowning in FOIA requests for documents already released but impossible to find. I designed a portal that made publishing and discovery easy, reduced inbound requests 32%, and cut processing time significantly.
FOIA bottleneck analysis presented to U.S. Senate and influencing federal legislation
Usage analysis revealing 12-18% adoption gaps that informed $10M decision and 7x return acquisition strategy
508/WCAG-compliant component library serving 10+ products and 8,000+ users across 70+ government agencies
Design system reduced UI inconsistencies from 47 button styles to 1, improving development speed 40%
ML-assisted intake system detecting duplicates, misrouted requests, and quick-close opportunities
Feature-rich interface with sharing, recommendations, and accessibility controls
Public-facing document discovery interface that reduced request volume by 32%
Improved search experience with better filters, information architecture, and task completion
Organized 50+ sub-agencies and document categories for intuitive public access
I'm a problem solver who thinks visually. Give me a broken workflow or an impossible business goal, and I'll dig into the research until I understand why the system isn't working. Sometimes the answer is a better interface. Sometimes it's a design system that prevents 100 small problems. Sometimes it's analytics that reveal we're solving the wrong problem entirely. The best designers know which level the problem actually lives at.
I believe infrastructure matters more than features. Design systems, product analytics, and research practices create more lasting value than any individual design. Data earns credibility—executives need numbers, not just empathy. And speed is a competitive advantage, but only if you build the systems that enable it.
Currently looking for high-agency roles in product organizations that need help solving the right problems, scaling fast, and proving value to the board.