Selected work
Where I have worked
Where I’ve worked
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2026 —
The Home Depot
Staff Product Designer, Experience Measurement
My team leads the strategy for how The Home Depot measures the value of UX and reports it to executives. I set the standards that let a UX organization of more than 250 report on the same terms, and I make them hold: I work with teams one at a time, pull our own data on how they use the measurement tools, write the processes and documentation, make the calls, and audit and follow up.
When something works, I put a process behind it and automate the process with Claude, as I have with the executive reports and with a quarterly audit of how teams follow the standards.
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2022 – 2025
OPEXUS / Casepoint
Lead Product Designer
The first designer they hired, to modernize ten products, from public records to workforce management, and unify them. A design system that runs from components up to the patterns the products share, the company’s first research practice, and the product analytics function underneath both. More than seventy federal agencies, and no shared vocabulary between any two products when I arrived.
Research on record custodian delay was cited in the Senate Judiciary Committee’s hearing on the Freedom of Information Act.
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2021 – 2022
Armedia
Front-End Developer, then Lead UX Designer
Sole designer on MEMS NextGen, the USDA platform managing more than five hundred annual program reviews across federal food assistance. Weekly sessions with regional office staff, and a systematic rebuild of the review and compliance workflows.
Usability up 35% · task completion time down 25%
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2020 – 2021
PoolCalculator
Front-End Developer
I built the front end of a consumer pool-care app for the web and phones, and designed the product. Usage analysis showed professional pool services were worth roughly ten times what homeowners were, so I moved it off per-pool pricing onto tiered subscriptions and kept the core free for casual users.
Conversion up 18% · retention up 20%
What I have learned
What I’ve learned
01
Identify what matters and let it shine
Products fill up with things that someone once asked for. Find the thing that matters and strip away the lower-value things around it.
02
Be directionally right, then act
Gather enough data to know which way to go. The rest is learned from feedback and from how the thing performs.
03
Start with paper sketches
People have less to say about something that looks finished. A rough sketch gets more out of them.
04
Give people something to react to
People react more to something in front of them than to the idea of it.
05
Delight is always a differentiator
Make simple tasks delightful, even in software nobody expects to enjoy. A little motion and a clear confirmation are enough.
06
Judgment and restraint matter most
The most valuable skill is to have an opinion, make the decision, and own it.
07
Never ideate with AI until you have formed an opinion
Using AI for ideation can only produce average results. An opinion is what steers it.
08
There is such a thing as good friction
Sometimes the right design slows people down. An action that cannot be undone should take longer than one that can, and a short pause can save someone unnecessary work.
09
Positive conflict is essential
Everyone thinks they are a designer, and it is one of the most annoying parts of the job. Being forced to think through your work, even if only to defend it, is still better than letting it go unchallenged.
Outside of work
Outside of work
Agat 18K, expired Portra 160. Brussels and Dubrovnik, August 2025.